In the Age of COVID, over 90,000 new health apps were released, as the supply of digital therapeutics and wearables grew in 2020. Evidence supporting the use of digital health tools if growing, tracked in Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption from IQVIA Institute for Human Data Science. IQVIA has been closely… Read More »
It’s 2019, and you can no longer throw an airbrushed model on a billboard and call it a beauty campaign. Spurned by a culture that’s redefining what beauty standards look like, more and more brands have decided to show “real people” in their advertisements. A groundbreaking new example: Skin-care brand Blume‘s Celebrate Skin campaign takes… Read More »
Dive Brief: Confidence among the country’s hospital CFOs is low, with just 13% saying their organization is “very prepared” to handle new healthcare payment and delivery models with current financial planning tools, according to Kaufman Hall’s 2019 CFO Outlook: Healthcare report. That’s down from 15% in 2018. Less than a quarter of CFOs (23%) are “very confident” their… Read More »