Never underestimate the importance of audience testing for your brand. After many long hours or maybe even days of brainstorming names and combing through all of your options, you have finally found an ideal business name. Or, at least you think it’s perfect. When coming up with a name for your business, you have to… Read More »
This story is from Kaiser Health News When Patrick Mannion heard about the Michigan woman denied a heart transplant because she couldn’t afford the anti-rejection drugs, he knew what she was up against. On social media posts of a letter that went viral last month, Hedda Martin, 60, of Grand Rapids, was informed that she… Read More »
People who work in manual labor have higher rates of injury and overdose Our country’s ongoing opioid crisis has many faces, from teenagers on Cape Cod to middle-aged parents in West Virginia. A recent report from the Massachusetts Department of Public Health provides another demographic affected by opioids: people who work in the trade industries,… Read More »
Every year, consumers spend billions on skincare products that promise to reduce lines instantly, fade brown spots, improve firmness and elasticity and more. Yet despite the wealth of products available today, consumers continue to be frustrated by manufacturers’ inflated claims of smooth, silky, younger-looking skin.