A researcher from University of Southern California published a new paper in the Journal of Marketing that explores whether attractive food might seem healthier to consumers. The study forthcoming in the Journal of Marketing is titled “Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness” and is authored by Linda Hagen. Consumers see almost… Read More »
The pandemic has become a sort of forcing function on all aspects of daily living, include health care. Deloitte’s latest wave of health care consumer market research updates the COVID-19 impacts on the U.S. health care landscape and asks the question in the study report’s title: “Are consumers already living the future of health?” For… Read More »
Dive Brief: Many Americans shopping for coverage on the Affordable Care Act exchanges qualify for financial help, but for those who don’t, the costs have reached new milestones, according to a report by eHealth, an online marketplace for health plans. The average monthly premium for a family of two hit $ 1,000 per month in… Read More »
Using digital health tech is a new normal for U.S. consumers, including Seniors, found in the 2018 digital health consumer survey from Deloitte. The title of the report, “Consumers are on board with virtual health options,” summarizes the bullish outlook for telehealth. That’s the consumer-demand side of the equation. But the tagline begs the supply… Read More »