Consumer DNA testing has hit a lull — here’s how it could capture the next wave of users
23andMe CEO, Anne Wojcicki 23andMe Sales of consumer-focused DNA tests from companies like Ancestry and 23andMe are down this year. And while companies in the space aren’t offering any reasons why, experts speculate that the natural expiration of the early adopter wave and growing privacy concerns are to blame. But companies might be able to… Read More »