Conservative Christian group One Million Moms has a bee in its bonnet over an advert for Cascade laundry detergent.
The cheeky ad for Cascade’s Platinum dishwasher pods is called “Do It Every Night” and features an elderly and middle-aged couple talking obliquely about washing dishes.
In the ad, the elderly duo tells viewers: “We do it every night.”
“Every night,” a middle-aged couple adds.
“I live alone, but I still do it every night,” a young, single woman says with a smirk. Then the two couples go one to say: “Right after dinner,” and “Definitely after meatloaf” before a voice-over explains: “Do it! Run your dishwasher every night with Cascade Platinum. A load with as few as eight dishes is all it takes to save water. An Energy Star Certified dishwasher uses less than four gallons per cycle, while a running sink uses that every two minutes. So, do it. Run your dishwasher every night with Cascade Platinum. The surprising way to save water.”
One Million Moms sent an irate email to its members, according to LGBTQNation, fuming: “Can you imagine what goes through the mind of a child when he sees this ad? We all know children repeat what they hear. There is nothing funny about kids saying, ‘We do it every night!’ Cascade should be ashamed!”
The group then added it was “passionate” about “removing this offensive commercial.”
Cascade has not responded to the boycott.